About us

[ation] center is a place for the development of skills and knowledge for people involved in designing, researching, and managing digital products. Our goal is to provide them with the knowledge and tools they can effectively use in their work to create better and more useful solutions. Our trainers are experienced practitioners who share their know-how and inspire a passion for building good digital products.

Our values

High quality

We take joy in doing things well. We always strive to ensure that our workshops and products deliver real value and go well beyond basic market standards.

Practical focus

We don’t talk about an idealized theory. Instead, we show how to apply it in everyday work. We focus on real problems and convey knowledge along with all the complexity that comes with applying it in everyday work.

Partnership and psychological safety

A sense of psychological safety and partnership is crucial for innovation and effective knowledge transfer. During workshops, we ensure that all participants feel comfortable, and when collaborating with our customers, we build relationships based on mutual respect and trust.

Continuous development

Through our workshops, we aim to constantly increase the competencies of the organizations and individuals who attend them. At the same time, we keep an eye on changes in the market and regularly adapt our offerings to the latest trends. This way, we ensure our workshops are as useful as possible for our clients.

Who is building this?

Founders of ationcenter

We share a passion for spreading our knowledge, a pragmatic attitude, and a focus on essential, concrete knowledge. Through [ation] center, we want to support product teams in developing even better digital products.

  • Iga Mościchowska

    She is a pioneer of the user experience design industry in Poland, known for promoting the role of research in the design process. She is a designer, researcher, facilitator, and foremost an educator. She founded the postgraduate UX & Product Design program at AGH University of Technology and co-authored the bestselling textbook “Research as a Basis for User Experience Design.” She used to run a design and research studio, working for clients such as eBay, Egmont, and KGHM. Her expertise was recognized by Google, who invited her to be a mentor in the Google for Startup Accelerator program.

  • Michał Witkowski

    One of the pioneers of product analytics in Poland, working in this field since 2014. He combines mathematical skills with psychological knowledge. He has built analytical teams in three product companies, managed the product analytics team at Zendesk, and designed and implemented a survey-based user satisfaction measurement system from scratch at Onet. He gives lectures at universities (AGH in Krakow, SWPS) and speaks at conferences, teaching how to use quantitative data to create better digital products.

Our trainers

  • Marcin Krzanicki

    UX Designer – for over a dozen years, he has been implementing human-centered design principles in the public sector, aviation industry, fintech, and data tools. As a lecturer he shares his knowledge with students of digital product design programs at Krakow’s AGH and Warsaw’s SWPS, where, through a proprietary program, he introduces them to the topic of digital accessibility (and much more). Speaker and mentor – has presented at conferences such as UX Poland, WaysConf, and the accessibility hackathon “Seriously Sensoric”.

  • Beata Kupiec

    Product Leader and Manager with over a decade of experience in companies such as Sabre, Guidewire, Relativity, and Brainly. Using agile product delivery methods, she successfully creates product strategies, builds Product Manager teams, and improves the functioning of product organizations. She shares her knowledge in the UX & Product Design postgraduate studies at AGH and at international conferences (UNCONF, Product Development Days, Product Management Festival). Since 2016, organizes Krakow’s ProductTanks – meetups for product professionals

Publications by our trainers

Handbook: Research as the Basis of User Experience Design

The first Polish handbook about the role of user research in creating interactive products. The book demonstrates the inseparable connection between research, design, and business, presenting 13 main research methods. It is complemented by less known vairations, example tools, schedules, and best practices.

Buy online

Online Workshops Toolkit

A toolkit created by User Experience and Service Design specialists. It contains tips for planning and conducting online workshops, developed with designers and workshop facilitators in mind.

Read the guide

We create expert tools

UX research planning canvas

A tool that will help you plan research with the product team. Write down research questions, define the sample, select the right methods and plan your next steps.

  • Print the canvas in A0 or A1 format
  • Prepare markers and sticky notes
  • Invite the whole team and collaboratively write down the research questions
  • Fill in the rest of the research plan
Download the canvas

Custom product metrics canvas

A tool for designing analytical metrics dedicated to your product. Define research questions or hypotheses, suggest metrics and validate them using a set of questions.

  • Print the canvas in A0 or A1 format
  • Prepare markers and sticky notes
  • Invite your team and discuss your questions or hypotheses
  • Analyse your ideas for metrics using validation questions
Download the canvas

Workshop planning canvas

A tool for planning a design or product workshops. Combined with WITFLOW cards, you can efficiently choose the right techniques for the goals and stages of your workshop.

  • Print the canvas in A0 or A1 format
  • Prepare markers, sticky notes, and WITFLOW workshop cards
  • Determine the goals, number of participants, and duration 
of the workshops
  • Place workshop techniques in the appropriate stages on the canvas
Download the canvas

Inclusive design canvas

A tool that will help you design with all users in mind. By changing the attributes of your persona, you will be able to generate solutions for people with different limitations.

  • Print the canvas in A0 or A1 format.
  • Prepare markers, sticky notes, and a description of your 
product’s persona.
  • Generate solutions that will be helpful for the persona with 
altered attributes.
  • Place the solutions on the diagram to discover new opportunities.
Download the canvas

Contact us

Are you interested in a dedicated in-house workshop for your company? Call or write to us to learn more about our offer!